WifI has become an essential part of many of our lives over the last decade, the technology has matured and transformed its self from a slow and buggy service to fast, reliable and always on. Considering this, why are there still so many venues offering sub-standard WiFi to there guests, visitors and customers?

-Technology – Maybe the venue is using old or mis-configured technology.
-Bandwidth – Maybe the venue has insufficient bandwidth to there premises
-No or Low Budget – Maybe the venue owners are running the service on a shoe string
-Mismanagement – Maybe the venue is not even aware there WiFi is far from reliable and fast.
-Mismanagement – Its free WiFi so it doesn’t matter if its not great

Most venues that offer free at point of use WifI do so for one of three reasons:

1.Drive new / increased footfall to the venue
2.Increase the average length of stay in there venue
3.Interact with there visitors for marketing purposes
4.Gain extended visitor insight

In reality most venues with free at point of use WiFi are attempting to achieve at least two of the above, with that in mind it is vital to remember that the quality and usability of a venues WiFi service directly represents there customers overall experience of there brand. On a positive note, a great WiFi experience will drastically improve a visitors experience to a venue.

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