Integrating wireless internet into your brand’s overall shopping experience can be a powerful tool in both learning about your customers, and communicating with them effectively and efficiently.
79.5% of mobile consumers are influenced by the availability of in-store Wi-Fi when deciding where to shop.
Furthermore, 85% of shoppers connect to the Internet while shopping, and the amount of tablet & smartphone usage on public Wi-Fi increased 53% in the last 12 months. The majority of users state that prefer WiFi or mobile connection due to its speed, reliability, security, and overall user experience.
Customers want a platform for fast and easy communications with the outside world that integrates easily with their overall mobile experience. They want to harness the power of the Internet to enhance their shopping experience, gather information, and share with friends.
The top 4 activities shoppers use their mobile devices for while in a store are focused on enhancing their shopping experience. These are price comparison, product reviews, deal searching, and browsing the store’s website.
Customers want to utilise mobile payment as well, Mobile wallet usage has increased 38% in the last year, and the majority of users under 30 report being interested in using Near Field Communication (NFC) to make purchases.
Wifnity technology is highly customiasable and easily integrated with other systems such as loyalty, Electronic Point of Sale, and Customer Relationship Management via our robust integration API.
Benefits of our networks.
- Easy and fast connection.
- Complete venue coverage, which avoids frustrating low signal patches.
- Mobile and tablet sign on pages, so registration is always optimised for the customers use.
- Provide the fastest available connection.
Guests are connecting to WiFi because they want access to fast reliable data connections that out perform their cellular subscriptions. Super Fast Broadband covers 65% of the country, yet most venues have not yet adopted or upgraded their services for customers.
The technological needs of people are evolving; as a result there is a need for better quality, high speed WiFi on the high street, as customers expect exceptional service.
Wifinity provide high speed WiFi to high street retailers and large department stores such as Harvey Nichols. We work with our clients to create an integrated tailored network that not only meets customer requirements, but also integrates with store systems and back office necessities.
Wifinity creates a network that compliments your brand while providing valuable extended customer insight and digital marketing opportunities.