By Jonathan Wright, Head of Indirect, Wifinity
Historically, connectivity has been related to point-to-point or standard internet services. However, in today’s digital workplace, this is no longer sufficient, as the connectivity demarcation point is no longer the building; it’s the device.
This represents a challenge for many channel players. While the opportunity is there, they often don’t have the core expertise to assess, scope, deliver and service-manage it.
Some discover that delivering connectivity to the device at scale requires more specialist expertise, operational resources and technical capability than expected. Put simply, it costs more.
Others assess these demands, consider the potential risks and walk away from the opportunity altogether. In both cases, value is left on the table.
Making complex opportunities yours
At Wifinity, our heritage lies in delivering connectivity for complex developments, multi-site estates and mission-critical environments.
My view is simple: Don’t walk away from these types of accretive revenue opportunities just because they’re complex.
Wifinity gives partners the specialist connectivity, managed networking and digital infrastructure expertise to win. This enables partners to expand their customer offer, pursue more complex opportunities with confidence and maximise annuity revenue opportunities without taking on the delivery risk.
With the right connectivity partner, organisations can:
- Create new annuity revenue opportunities
- Increase their share of customer IT spend
- Pursue larger and more complex opportunities with confidence
- Access specialist expertise without building it in-house
- Strengthen their overall customer proposition
- Reduce delivery complexity and risk
Wifinity’s proposition can scale to support a wide range of connectivity requirements, from repeatable deployments in the multi-dwelling unit and build-to-rent sectors through to large, secure and highly complex campus projects. Whether the requirement is a straightforward project or a framework-led pursuit involving multiple stakeholders, our partners gain access to specialist expertise that can unlock opportunities they might otherwise be unable to pursue.
A partnership model that fits your business. More capability, less complexity.
Every organisation works differently. Whether it is sell-to, sell-through, sell-with, or referral, Wifinity supports channel partners in the way that works best for their business and customers.
The most successful partnerships create value for customers while reducing complexity for delivery teams.
By combining trusted customer relationships with specialist connectivity expertise, partners can expand their offer, protect those relationships and pursue opportunities they may previously have considered out of reach.
Growth isn’t always about building more capability. Sometimes it is about having the right specialist partner alongside you to help make complex opportunities yours.
Ready to explore a partnership with Wifinity?
Get in touch to discuss how we can help strengthen your customer offer and support your growth ambitions.
Visit our channel partnership page here, or contact us here.