By Kendal Stacey, Business Development Director, Director, Parks & Hospitality
As a holiday park operator, guest satisfaction is at the heart of your business. And ‘guests’ take many forms. Whoever they are, reliable and fast internet access is an important part of their experience.
From keeping holidaymakers on a leisure break entertained on rainy days, a guest bringing work with them on a ‘workcation,’ a conference party or a van owner that lives on-site for extended periods, parks need to deliver internet connectivity – and continue to stay competitive as seasons and guest-types change.
If you’ve made a proactive investment in a high quality holiday park WiFi network, you may not be aware of size of the golden egg you’re sitting on. Your existing passive infrastructure is an asset you can manage strategically, with the potential to extend and transform guest services and your operations, and save you money.
Wifinity specialises in helping operators to make the most of their existing network. This article details how to use this digital infrastructure to introduce new guest services, smart technologies and streamline operations.
Got Great Guest WiFi? Now Make the Most of Passive Infrastructure
If your park already has passive infrastructure (think of it as the roads that carry the traffic), you are a step ahead of the competition and have the foundation to build on. We work with all types of organisations to use this ‘digital backbone’ to save time and money in the future.
A solid infrastructure means that you have a ready-for-use network for seamless integration with park systems and future services. It makes deploying new guest services quicker than competitors easier, and significantly saves redevelopment costs and disruption. It also puts your park in a good position to deploy operational innovations.
- Quicker service rollouts: With a strong infrastructure foundation, you can rapidly deploy new services and upgrades to meet changing guest or operational needs.
- Unlock Revenue Opportunities: By managing your infrastructure, you can optimise costs. Savings can be passed on to guests or reinvested in new revenue streams. These could include premium connectivity packages or new on-site attractions. We are involved in several exciting trials including eSports suites and remote working lounges. These attract a different type of guest, length of stay and related spend.
- Cost savings: Reuse existing infrastructure to minimise disruptive construction or cabling work. This reduces capital expenditure and the time/resource of major upgrades.
Use Cases for Passive Infrastructure
When a site invests in high-quality, scalable infrastructure, you’re setting up the plumbing for high-speed, reliable guest internet. You’re also providing the backbone for better flexibility, seamless integration with new guest services, smart technologies and broader operational systems, which enhance the guest experience and satisfaction.
Holiday parks can use this network to upgrade their existing WiFi services and launch new amenities:
‘Experience Lounges’ for Gaming and Streaming
Extend a high-performance holiday park WiFi network to introduce designated spaces for gaming, esports, and content streaming. Broaden your entertainment services to offer a unique attraction for gamers and differentiate your site.
Support Remote Working Guests
The shift to remote working has seen more visitors combine holidays with work. Offering a premium WiFi service caters to working holidaymakers who want seamless video calls, fast downloads, and reliable connectivity. This caters to a new demographic seeking a ‘workcation’ and provides extra revenue when guests upgrade.
Implement Smarter Bandwidth Flex for Seasonal Peaks
Holiday parks experience fluctuations in demand throughout the year. A flexible network can dynamically allocate bandwidth, ensuring top performance during peak times while avoiding overprovisioning during quieter periods. Many parks are open longer and are hosting events such as small concerts/festivals, and requiring a ‘larger’ network to support these events is imperative to its success.
Implement Smart Solutions
Beyond guest connectivity, use passive infrastructure to integrate smart technologies across your park. Including automated lighting, heating and connected security systems, these upgrades can improve efficiency, reduce operational costs.
Ready to Make Your WiFi Network Work Harder
Investing in passive infrastructure is a strategic move that positions your park for future success. It is a practical, cost-effective way to deliver reliable connectivity, a better holiday experience and new revenue opportunities.
Wifinity works with four of the top five holiday park operators in the UK and operates WiFi services at over 100 parks. Talk to our experts.
Read Holiday Park WhitepaperContact kendal.stacey@wifinity.co.uk to discuss your park connectivity.