We recently visited the Holiday Park Show and were reminded that there are still a lot of places in the UK that don’t have WiFi access or even mobile phone coverage.
While the larger parks have deployed WiFi at least across common areas, many of the smaller parks are struggling to justify the cost, despite the demand from customers. Yet when the larger ISPs can’t justify the cost of laying a network in remote areas, some holiday destinations can suffer. What’s more, many big broadband providers can’t deal with the complexity of creating high-speed WiFi connections in metal-framed caravans or holiday homes.
Having a strong, stable WiFi connection has become a deal-breaker for many holiday goers. Families are used to having a variety of devices on hand to quell tensions during raining summer days, or for mum and dad to check-up on their work emails, but using iPads and smartphones can become expensive (or impossible) if there’s no WiFi to connect to.
WiFi is also useful for holiday park operators: knowing that customers are connected means they can send out promotional information to holidaymakers to let them know about new deals, or the day’s activities in the park. They can also use the network to ensure staff are where visitors need them to be, and vending machines are kept fully stocked, enhancing the experience of holidaymakers.
Getting a network in place
Before moving onto developing a smart park which we looked at in a previous blog, it is crucial to get the basics right. And it doesn’t have to involve the park paying for the network.
Wifinity thrives on the challenge of creating WiFi networks to some of the most remote, hard-to-reach areas of the UK. No holiday park is the same, so Wifinity uses a combination of the best technologies available to provide the most appropriate solution for each location.
We also offer different pricing models to suit the parks financial needs. There doesn’t have to be a significant investment upfront to be able to offer WiFi to customers.
Holiday parks can provide high-grade WiFi to their customers in three ways:
- On a Pay-as-you-go basis, where Wifinity puts in the infrastructure and collects the revenue from holidaymakers. This is a low cost, low risk option for holiday parks.
- Using a Wireless-as-a-Service model, whether the holiday park buys connectivity from Wifinity (and can either charge customers on a Pay-as-you-go basis, or as part of site fees or caravan rental), thus increasing revenue generation. This is a low-risk option, as all support and technology upgrades are included in the service.
- Using a hybrid model, where the park pays for part of the infrastructure and takes a share of revenue. This gives the park greater control over the infrastructure and ability to set pricing. It also allows the park access to the analytics to enable them to promote activities or offers to customers.
Establishing a secure and stable WiFi connection brings considerable benefits for holiday parks, and the cost doesn’t need to break the bank. It’s an investment well worth considering as our culture becomes more connected.